What is TikTok?
TikTok is a mobile-only app that continues to take the world by storm. Edelman once described TikTok as a ‘modern-day Vine’ — although it’s safe to say that TikTok has now made a name for itself, the platform essentially remains as a place for users to create short-form video content with a variety of music, sound and AR effects.
Taken to new heights since the COVID-19 pandemic in 2020, it feels like everyone is now on TikTok, from your tweenybopper cousin to The Rock.
Over the last few years, TikTok has also expanded its business and is expected to go big on e-commerce in 2024.
But is it right for your brand?
As a TikTok partner agency, we’re here to answer all your social media content and advertising questions when it comes to the platform. Read on to find out more.